Product Overview
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commercetechnology change, business development, and social issuesto provide a coherent conceptual framework for understanding the field.
The seventh editionincluding all of the data, figures, and tables in the bookhas been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
