Product Overview
Here's a text you'll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the what , how , where , and who questions all answered in this comprehensive, professional text, you'll develop the skills and business savvy to be more marketable and lead companies to success.
