Corporate Entrepreneurship & Innovation

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$142.68 - $153.61
UPC:
9780324259162
Binding:
Hardcover
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
1/18/2007
Author:
Michael H. Morris;Donald F. Kuratko;Jeffrey G Covin
Language:
english
Edition:
2
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Product Overview

Here's a text you'll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the what , how , where , and who questions all answered in this comprehensive, professional text, you'll develop the skills and business savvy to be more marketable and lead companies to success.