Business Marketing Management: B2B

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$132.52 - $133.81
UPC:
9780324581676
Binding:
Hardcover
Note:
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Publication Date:
2/13/2009
Author:
Michael D. Hutt;Thomas W. Speh
Language:
english
Edition:
10
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Product Overview

Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.