Product Overview
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
Business Marketing: Connecting Strategy, Relationships, and Learning (MCGRAW HILL/IRWIN SERIES IN MARKETING)
$225.97 - $252.27
- UPC:
- 9780072865783
- Binding:
- Hardcover
- Note:
- Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
- Publication Date:
- 1/21/2005
- Author:
- F. Robert Dwyer;John Tanner
- Language:
- english
- Edition:
- 3
International Marketing (MCGRAW HILL/IRWIN SERIES IN MARKETING)
$21.30 - $31.67
Brand: Business And Economics
Business Marketing: Connecting Strategy, Relationships, and Learning
$15.58 - $30.47
