Brand Media Strategy: Integrated Communications Planning in the Digital Era

Palgrave MacMillan

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UPC:
9781137279569
Binding:
Hardcover
Publication Date:
9/4/2014
Release Date:
8/26/2014
Author:
A. Young
Language:
english
Edition:
2014
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Product Overview

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.