Brand Media Strategy: Integrated Communications Planning in the Digital Era

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$33.70 - $42.88
UPC:
9781137279569
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2014-09-04
Release Date:
2014-08-26
Author:
A. Young
Language:
english
Edition:
2014
Brand Media Strategy: Integrated Communications Planning in the Digital Era

Product Overview

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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