Bottom-Up Marketing

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Bottom-Up Marketing
UPC:
9780070527331
Binding:
Hardcover
Publication Date:
10/1/1988
Author:
Al Ries;Jack Trout
Language:
english
Edition:
Spine Lean
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Product Overview

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign