Bottom-Up Marketing

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$38.16 - $47.57
UPC:
9780070527331
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
10/1/1988
Author:
Al Ries;Jack Trout
Language:
english
Edition:
Spine Lean

Product Overview

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign

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