Bits, Bytes, and Balance Sheets: The New Economic Rules of Engagement in a Wireless World

Brand: Hoover Institution Press

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$32.69 - $39.18
UPC:
9780817948610
Binding:
Hardcover
Publication Date:
11/16/2007
Author:
Walter B. Wriston
Language:
english
Edition:
1st
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Product Overview

This follow-up to the author'sTwilight of Sovereigntyexplores the consequences of the changes produced by the new economy of the Internet, defining the new rules and examining some of the promising initiatives under way to create a system of measuring and valuing assets that reflects our new economic realities. Wriston shows that in today's economy, intellectual capital is more important than physical capitaland that businesses must adapt to this change or perish.