Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

UPC:: 9780324321432
Binding:: Hardcover
Publication Date:: 1/20/2006
Author:: Terence A. Shimp
Language:: english
Edition:: 7

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Product Overview

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.