Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Brand: Cengage Learning

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$15.44 - $123.99
UPC:
9780324322712
Binding:
Paperback
Publication Date:
9/13/2005
Release Date:
9/13/2005
Author:
Donald Parente
Language:
english
Edition:
4
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Product Overview

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.