Advertising Account Planning: Planning and Managing an IMC Campaign

Brand: M.E.Sharpe

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Advertising Account Planning: Planning and Managing an IMC Campaign
UPC:
9780765625649
Binding:
Paperback
Publication Date:
12/17/2010
Author:
D. W. Jugenheimer;L. D. Kelley
Language:
english
Edition:
2
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Product Overview

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression