Advertising Account Planning: Planning and Managing an IMC Campaign

Brand: M.E.Sharpe

Write a Review
$18.88 - $300.00
Note: Used books may not include CD/Code/dust jacket etc
Free Shipping: Arrives in 7-21 days
Fast Shipping(3.99$): Arrives in 5-10 days
Advertising Account Planning: Planning and Managing an IMC Campaign
UPC:
9780765625649
Binding:
Paperback
Publication Date:
12/17/2010
Author:
D. W. Jugenheimer;L. D. Kelley
Language:
english
Edition:
2
Adding to cart… The item has been added

Product Overview

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression