Advertising Account Planning: Planning and Managing an IMC Campaign

Brand: M.E.Sharpe

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Brand: M.E.Sharpe

Advertising Account Planning: Planning and Managing an IMC Campaign

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UPC:

9780765625649

Maximum Purchase:

2 units

Binding:

Paperback

Publication Date:

2010-12-17

Author:

D. W. Jugenheimer;L. D. Kelley

Language:

english

Edition:

2