Product Overview
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Advertising Account Planning: Planning and Managing an IMC Campaign
Brand: M.E.Sharpe
$21.16 - $300.00
- UPC:
- 9780765625649
- Binding:
- Paperback
- Note:
- Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
- Publication Date:
- 12/17/2010
- Author:
- D. W. Jugenheimer;L. D. Kelley
- Language:
- english
- Edition:
- 2
Brand: Cengage Learning
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
$25.20 - $300.00
