20: 20 Crm

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$47.43 - $59.16
UPC:
9780963046451
Maximum Purchase:
2 units
Binding:
Paperback
Publication Date:
2/12/2002
Author:
Jon Anton;Laurent Philonenko
Language:
english

Product Overview

The contact center is at the heart of many businesses today, and CRM initiatives are making customer contact even more critical to the health of every company. 20:20 CRM provides a strategic view of where businesses should be going with their customer contact operation, with practical examples of how to get there.

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