20: 20 Crm

Brand: Purdue University Press

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$56.87 - $61.60
UPC:
9780963046451
Binding:
Paperback
Publication Date:
2/12/2002
Author:
Jon Anton;Laurent Philonenko
Language:
english
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Product Overview

The contact center is at the heart of many businesses today, and CRM initiatives are making customer contact even more critical to the health of every company. 20:20 CRM provides a strategic view of where businesses should be going with their customer contact operation, with practical examples of how to get there.