Product Overview
Understanding Business has long been The Gold Standard and preeminent teaching and learning experience ever created for Introduction to Business. Our experienced and diverse authors and long-tenured editorial team have, by listening to you, have created a product that meets the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of supporting technology engages students, enriches learning, furthers understanding, and simplifies instructors' assessment processes. Course supplements tightly align with chapter concepts and include strategies that enhance retention, making instructors of all experience levels Grade-A rock stars. And unparalleled support from our digital faculty consultants helps ensure you and your students benefit from the full experience of what is now the gold standard in Introduction to Business classes. Nickels/McHugh/McHugh, Understanding Business, 12th Edition does more than teach_it creates students prepared to impact the world.
