The Market Research Toolbox: A Concise Guide for Beginners

Brand: SAGE Publications, Inc

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$87.60 - $109.80
UPC:
9781412991742
Binding:
Paperback
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
10/12/2011
Author:
Edward F. (Francis) McQuarrie
Language:
english
Edition:
Third Edition
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Product Overview

In an Internet age, many more people than ever before are involved in the design and conduct of market research. This book provides an overview for busy managers and MBA students seeking a place to begin. It shows how to think about market research in the context of business decisions, describes the essential market research techniques, skills, and applications, and pays special attention to business-to-business markets and technology products.