Product Overview
What are you afraid of?
The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Dont fly too close to the sun.
The new truth: Its better to be sorry than safe. You need to fly higher than ever.
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art.
Art is not a gene or a specific talent. Its an attitude, available to anyone who has a vision that others dont, and the guts to do something about it. Steve Jobs was an artist. So were Henry Ford and Martin Luther King Jr.
To work like an artist means investing in the things that scale: creativity, emotional labor, and grit. The path of the artist isnt for the faint of heartbut Godin shows why its your only chance to stand up, stand out, and make a difference.
The time to seize new ground and work without a map is now. So what are you going to do?
