Product Overview
This classic, best-selling text has a two-fold benefit for mid-level broadcast/journalism students: it successfully blends the theory and practice of announcing and it serves as a valuable reference tool for new and experienced announcers. Providing a thorough overview of the skills required in broadcast journalism within radio, television, and corporate markets, the text's practical, career-oriented approach covers broadcast performance for all types of programs, including news, interviews, and sports.
- Coverage includes such key topics as the effects of the Internet and emerging technologies on broadcasting and announcing; production practices; distribution methods; and styles in news, narration, music, and sports performance.
- Chapter-ending Spotlight boxes focus on current personalities and issues in the field.
- A convenient six-part reference guide, compiled from the most-used information in text chapters and appendices, provides a useful tool for students and practicing broadcast journalists alike.
