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Summary of Blue Ocean Strategy by W. Chan Kim and Rene A. Mauborgne | Includes Analysis
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.
Most businesses make the mistake of focusing on their competitors when developing strategies. A blue ocean business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business core industry. The term blue ocean is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean
PLEASE NOTE: This iskey takeaways and analysisof the book and NOT the original book.
Inside this InstareadSummary of Blue Ocean Strategy by W. Chan Kim and Rene A. Mauborgne | Includes Analysis
- Overview of the Book
- Important People
- Key Takeaways
- Analysis of Key Takeaways
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