Sports and Entertainment Marketing (WinningEdge Titles)

Brand: Cengage Learning

Write a Review
$12.15 - $18.63
UPC:
9780538445146
Binding:
Hardcover
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
3/29/2007
Author:
Ken Kaser;Dotty Boen Oelkers
Language:
english
Edition:
3rd
Adding to cart… The item has been added

Product Overview

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.