Soap, Sex, and Cigarettes: A Cultural History of American Advertising

Brand: Cengage Learning

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$49.89 - $300.00
UPC:
9781111345310
Binding:
Paperback
Note:
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Publication Date:
3/3/2011
Author:
Juliann Sivulka
Language:
english
Edition:
2
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Product Overview

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.