Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

Brand: Harper Paperbacks

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$31.52 - $32.82
UPC:
9780887307515
Binding:
Paperback
Publication Date:
7/5/1995
Release Date:
5/26/1995
Author:
Frederick L. Allen
Language:
english
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Product Overview

A history of the Coca-Cola corporation chronicles its successes and failures, including its recent breakthrough in the Third World, and provides a profile of the company's sixty-year chairman, Robert Woodruff. Reprint.