Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

Name: Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
Brand: Brand: Harper Paperbacks
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Brand: Harper Paperbacks

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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

UPC:: 9780887307515
Binding:: Paperback
Publication Date:: 7/5/1995
Release Date:: 5/26/1995
Author:: Frederick L. Allen
Language:: english

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Product Overview

A history of the Coca-Cola corporation chronicles its successes and failures, including its recent breakthrough in the Third World, and provides a profile of the company's sixty-year chairman, Robert Woodruff. Reprint.