Sales Management: Analysis and Decision Making

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$14.15 - $75.34
UPC:
9780765626400
Binding:
Paperback
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
3/17/2012
Release Date:
1/31/2012
Author:
Thomas N Ingram;Raymond W. LaForge;Charles H. Schwepker;Michael R Williams
Language:
english
Edition:
8
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Product Overview

Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life best practices of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.