Principles of Retailing

Brand: Routledge

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$17.39 - $300.00
UPC:
9780750647038
Binding:
Paperback
Publication Date:
7/23/2003
Release Date:
6/23/2003
Author:
John Fernie;Suzanne Fernie;Christopher Moore;a Fernie
Language:
english
Edition:
1
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Product Overview

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:

* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations

Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.