Product Overview
Powerful strategies for how to out-think the competition, from a great ofthe advertising world
Two explorers are walking through the jungle.
Suddenly they hear a tiger roar.
One explorer sits down and takes a pair of running shoes out of his backpack.
Youre crazy, youll never out-run a tiger, says the other explorer.
I dont have to out-run the tiger, he replies.
I just have to out-run you.
Predatory thinking involves looking at a challenge you can't solve and getting upstream of itchanging it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, this book explains the predatory thinkingphilosophy, onethat has underpinned Dave Trotts distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colorful characters that range from World War IIfighter pilots to Picasso, Socrates, and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.
