Persuading People (Pocket Mentor)

Harvard Business School Press

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$17.34 - $19.93
UPC:
9781422122730
Binding:
Paperback
Note:
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Publication Date:
3/4/2008
Language:
english
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Product Overview

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:
Build your credibility
Adapt your pitch to your audience
Win your listeners' minds and hearts
Overcome resistance to your proposals
Leverage the forces that move people to embrace new ideas