Product Overview
White House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in White House and presidential campaign communications strategy with a focus on the Clinton, Bush and Obama administrations.
* Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda
* Focuses on the communications and public relations role of presidential spouses
* Analyzes every documented public speech made by a first lady since 1992
* Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists.
