Product Overview
A candid and indispensable primer on all aspects of advertising from the manTimehas called the most sought after wizard in the business.
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
How to get a job in advertising
How to choose an agency for your product
The secrets behind advertising that works
How to write successful copyand get people to read it
Eighteen miracles of research
What advertising can do for charities
And much, much more.
