New Venture Creation: An Innovators Guide to Entrepreneurship

Brand: SAGE Publications, Inc

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$14.31 - $52.20
UPC:
9781452257211
Binding:
Paperback
Note:
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Publication Date:
1/4/2013
Author:
Marc H. Meyer;Frederick G. Crane
Language:
english
Edition:
2
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Product Overview

Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovators Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.