Meta-Luxury: Brands and the Culture of Excellence

Brand: Palgrave Macmillan

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$30.49 - $79.38
UPC:
9780230293571
Binding:
Hardcover
Publication Date:
4/26/2012
Release Date:
6/5/2012
Author:
M. Ricca;R. Robins
Language:
english
Edition:
2012
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Product Overview

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.