Managerial Economics: Applications, Strategies and Tactics

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$34.94 - $96.31
UPC:
9781305506381
Binding:
Hardcover
Publication Date:
9/26/2016
Author:
James R. McGuigan;R. Charles Moyer;Frederick H.deB. Harris
Language:
english
Edition:
14
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Product Overview

Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book's seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.