Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An

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$13.28 - $91.63
UPC:
9780131885899
Binding:
Paperback
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
1/24/2008
Author:
Kimberly A. Tranter;Trevor Stuart-Hill;Juston Parker
Language:
english
Edition:
1
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Product Overview

Addressing an emerging course in hospitality management, this one-of-a-kindbook outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.