Heat and Light: Advice for the Next Generation of Journalists

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$20.26 - $22.46
UPC:
9780307464651
Binding:
Paperback
Publication Date:
7/13/2010
Release Date:
7/13/2010
Author:
Mike Wallace;Beth Knobel
Language:
english
Edition:
1
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Product Overview

In Heat & Light, a legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists. Drawing on the authors' decades of experience at the top of the field and inspired directly by beginners most frequently asked questions, Heat & Light offers invaluable advice on such topics as:

balancing drama and information (heat vs. light)
generating and evaluating story ideas
the secrets to crafting good ledes
creating strong packages for the internet, tv, and radio
the specific requirements of writing for print and broadcast
the art of the interview

Along the way, the authors share countless anecdotes from their own storied careersand discuss larger questions such as the rapidly growing role of digital media and what it means for todays aspiring journalists.

Includes an extensive reporters toolbox of checklists, techniques, and resources