Global Luxury Trends: Innovative Strategies for Emerging Markets

Brand: Palgrave Macmillan

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$19.35 - $26.49
UPC:
9781137287380
Binding:
Hardcover
Publication Date:
12/4/2012
Release Date:
1/1/2013
Author:
J. Hoffmann;I. Coste-Manire
Language:
english
Edition:
2013
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Product Overview

The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.