Product Overview
Real-life examples from the author's experience illuminate a step-by-step plan that can help entrepreneurial leaders achieve their goals.
Suggests easy-to-follow principles for entrepreneurial leaders in all kinds of organizations based on the author's 40+ years of success leading enterprises in the business and nonprofit worlds
Combines principles of entrepreneurship and leadership into two groundbreaking models
Explains the fundamentals of entrepreneurial leadership in clear, readily understandable language
Shows the reader how to identify commercially viable opportunities versus opportunities that may not generate income
Takes readers inside the Cola Wars of the 1980s and 1990s, providing a glimpse into an industry that most people regularly patronize but of which they have no insider understanding
Uses real-life examples to show how entrepreneurial leadership has been practiced in unexpected places, including three U.S. presidencies
