Do You Sincerely Want To Be Rich?

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$14.16 - $300.00
UPC:
9780670280636
Binding:
Hardcover
Note:
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Publication Date:
8/16/1971
Author:
Godfrey Hodgson;Bruce Page;Charles Raw
Language:
english
Edition:
First Edition
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Product Overview

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: Do you sincerely want to be rich? In this eye-opening yet entertaining book, an award-winning Insight team of the London Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.