Designing Surveys: A Guide to Decisions and Procedures (Undergraduate Research Methods & Statistics in the Social Sciences, 464)

Brand: SAGE Publications, Inc

Write a Review
$21.07 - $76.50
UPC:
9780761927464
Binding:
Paperback
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
12/9/2004
Author:
Ronald F. Czaja;Johnny E. Blair
Language:
english
Edition:
2nd
Adding to cart… The item has been added

Product Overview

The Second Edition of Designing Surveys: A Guide to Decisions and Procedures accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their relationship to survey design and the social sciences. Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind.