Corporate Communication: A Guide to Theory and Practice

Brand: SAGE Publications Ltd

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$30.01 - $36.50
UPC:
9780857022431
Binding:
Paperback
Note:
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Publication Date:
4/6/2011
Author:
Joep P. Cornelissen
Language:
english
Edition:
3
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Product Overview

This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.