Content Everywhere: Strategy and Structure for Future-Ready Content

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$16.02 - $41.93
UPC:
9781933820873
Binding:
Paperback
Publication Date:
12/11/2012
Author:
Sara Wachter-Boettcher
Language:
english
Edition:
1st
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Product Overview

Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to easily relate, share, and shift information--we need content that can go more places, more easily. This book will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, and reusable.