Product Overview
Business and executive coaching occurs within an organizational context with the goal of promoting success at all levels of the organization by affecting the actions of those being coached. (Worldwide Association of Business Coaches, 2007)
This form of coaching is distinct from other types in two ways: first it is focused on achieving business outcomes, and second, both the individual being coached and the sponsoring organization are simultaneously the client.
This book explains how a coach manages the complexity of helping these two clients by acting as a narrative bridge between their stories. It offers a relational approach which resists remedial notions underlying coachings human science influence, and is instead culturally aligned to the context of business.
