Product Overview
An introduction to business text can be complete without being complex and overwhelmingand this text proves it!
Business in Action is uniquely positioned to help todays readers become tomorrows focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.
The fifth edition takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways, keeping the course relevant and current.
