Product Overview
Today's economy may be tough, but economics doesn't have to be. Let Roger Arnold's MICROECONOMICS, 12E open up the world of economic analysis for your students. With more detailed coverage of the financial and economic crisis than any other principles text on the market, this inviting book offers innovative and engaging learning features, easy customization, and fully integrated digital and course management options. The author weaves memorable examples from pop culture throughout this edition and bolsters student interest by illustrating the unexpected places microeconomics occur. Students see how economic forces link to every day events and form an important part of life 24/7.
