Brain Bugs: How the Brain's Flaws Shape Our Lives

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$12.73 - $30.69
UPC:
9780393342222
Binding:
Paperback
Note:
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Publication Date:
8/6/2012
Author:
Dean Buonomano
Language:
english
Edition:
1
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Product Overview

Excellent. . . . [Buonomano] reveals the intricate limitations and blessings of the most complex device in the known universe.The Atlantic

The human brain may be the best piece of technology ever created, but its far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brains inherent flaws but also gives us the tools to counteract them. 10 illustrations