Basic Marketing Research (with Qualtrics Printed Access Card) (TEST series page)

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$15.81 - $57.40
UPC:
9781133188544
Binding:
Hardcover
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
11/1/2013
Author:
Tom J. Brown;Tracy A. Suter;Gilbert A. Churchill
Language:
english
Edition:
8
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Product Overview

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.