Attracting Perfect Customers: The Power of Strategic Synchronicity

Brand: Berrett-Koehler Publishers

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$7.04 - $29.67
UPC:
9781576751244
Binding:
Paperback
Note:
Used books may not include companion materials/CD/Code etc, items in good condition.We ship orders daily and Customer Service is our top priority!
Publication Date:
10/15/2001
Author:
Stacey Hall;Jan Brogniez
Language:
english
Edition:
1st
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Product Overview

Attracting Perfect Customers leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business using warlike marketing techniques such as targeting customers and outmaneuvering the competition. In fact, these techniques seem both outdated and labor-intensive when compared to the Strategic Synchronicity process, which requires just five minutes of planning each day.

Strategic Synchronicity is based on nine principles that are not new but are often neglected in today's business world. Among them are the ideas that businesses don't need to search for customers if they are on purpose ; that collaboration, not competition, is required; and that businesses create their own clients from hell .