Product Overview
Considering converting your farm into an agritourism destination? Agritourism has emerged as a popular financial supplement for many farms and ranches. Inside you ll find easy-to-use worksheets and activities that will walk you through the steps needed to determine if agritourism is right for you. Learn how to create successful business and marketing plans with this handy manual! What s new in the 2nd edition?
- Coverage of recent changes to the county, state and federal policies that impact agritourism
- An expanded marketing chapter including information on social media marketing
- An extensive listing of California agricultural marketing organizations
- An expanded chapter on risk management
- New agritourism contacts and links
From farm stays to bed and breakfasts, U-pick orchards to farm stands, cooking classes to wine and olive oil tastings, the ever-popular corn maze to school trips agritourism is maturing and growing. The possibilities are as endless as your imagination!
