The Practice of Public Relations

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$7.78 - $97.71
UPC:
9780024088406
Maximum Purchase:
3 units
Binding:
Hardcover
Publication Date:
1995-01-21
Author:
Fraser P. Seitel
Language:
english
Edition:
6th

Product Overview

Long admired as the practitioners Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of publics and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.

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