The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice (Communication Series)

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$11.47 - $117.72
UPC:
9780415995146
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2009-01-11
Language:
english
Edition:
2

Product Overview

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offerstwenty new chapters in addition to the original contents. It includesfourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.


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