Start and Run Your Own Record Label, Third Edition: Winning Marketing Strategies for Today's Music Industry (Start & Run Your Own Record Label)

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$8.88 - $19.58
UPC:
9780823084630
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2009-02-03
Release Date:
2009-02-03
Author:
Daylle Deanna Schwartz
Language:
english
Edition:
Third Edition, Revised and Updated

Product Overview

For everyone interested in starting a record labelto market new talent or to release and promote their own musicthere has never been a better time to do it!

Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in todays climate.

Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:

Balancing on and offline promotion and marketing
Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
Using digital distribution profitably
Licensing your recordings for use in the media
Marketing music overseas

Ms. Schwartz has compiled new interviews with top industry professionals and independent labelsincluding recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and othersfor the most up-to-date, authoritative, and practical compendium available.

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