Principles of Direct and Database Marketing (4th Edition)

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$11.25 - $23.02
UPC:
9780273713029
Maximum Purchase:
3 units
Binding:
Paperback
Publication Date:
2008-12-30
Author:
Alan Tapp
Language:
english
Edition:
4

Product Overview

This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

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